Nikam, K. “An Integra Ted Approach to Service Marketing: A Book of Readings on Marketing of Library and Information Services. Edited by Dinesh K. Gupta and Asbok Jambhekar. 2003, Allied Publishers Pvt. Ltd., ISBN: 81-7764-417-3mumbai, Viii+ 328 {paper Back), Rs. 495”. Journal of Information and Knowledge, vol. 40, no. 4, May 2014, pp. 439-40, doi:10.17821/srels/2003/v40i4/49079.