Nikam K. An Integra Ted Approach to Service Marketing: A Book of Readings on Marketing of Library and Information Services. Edited by Dinesh K. Gupta and Asbok Jambhekar. 2003, Allied Publishers Pvt. Ltd., ISBN: 81-7764-417-3mumbai, Viii+ 328 {paper Back), Rs. 495. srels [Internet]. 2014 May 20 [cited 2025 Apr. 19];40(4):439-40. Available from: https://srels.org/index.php/sjim/article/view/49079