Multimedia Presentation:An Effective Tool for Publicizing Information Services

Renukaradhya; K. Thulasi

doi:10.17821/srels/1998/v35i3/48691

Multimedia Presentation:An Effective Tool for Publicizing Information Services

Authors

Renukaradhya
National Centre for Science Information, Indian Institute of Science, Bangalore - 560 012
K. Thulasi
National Centre for Science Information, Indian Institute of Science, Bangalore - 560 012

DOI:

https://doi.org/10.17821/srels/1998/v35i3/48691

Keywords:

Marketing Information Service, Multimedia Presentation, Hardware Requirements, Softwares, NCSI.

Abstract

Marketing of information services is a difficult job, because of its intangible nature. This drawback can be successfully overcome by an interactive multimedia presentation, where user is allowed to interact or choose any sequence for viewing the information. The basic hardware requirements, some useful software and steps for creating a multimedia presentation are described in this paper, with a case study of multimedia presentation on NCSI.

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Published

1998-01-03

How to Cite

Renukaradhya, ., & Thulasi, K. (1998). Multimedia Presentation:An Effective Tool for Publicizing Information Services. Journal of Information and Knowledge, 35(3), 189–196. https://doi.org/10.17821/srels/1998/v35i3/48691

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Issue

Volume 35, Issue 3, September 1998

Section

Articles

License

All the articles published in Journal of Information and Knowledge are held by the Publisher. Sarada Ranganathan Endowment for Library Science (SRELS), as a publisher requires its authors to transfer the copyright prior to publication. This will permit SRELS to reproduce, publish, distribute and archive the article in print and electronic form and also to defend against any improper use of the article.