Multimedia Presentation:An Effective Tool for Publicizing Information Services
Authors
-
National Centre for Science Information, Indian Institute of Science, Bangalore - 560 012
Renukaradhya -
National Centre for Science Information, Indian Institute of Science, Bangalore - 560 012K. Thulasi
DOI:
https://doi.org/10.17821/srels/1998/v35i3/48691Keywords:
Marketing Information Service, Multimedia Presentation, Hardware Requirements, Softwares, NCSI.Abstract
Marketing of information services is a difficult job, because of its intangible nature. This drawback can be successfully overcome by an interactive multimedia presentation, where user is allowed to interact or choose any sequence for viewing the information. The basic hardware requirements, some useful software and steps for creating a multimedia presentation are described in this paper, with a case study of multimedia presentation on NCSI.
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Published
1998-01-03
How to Cite
Renukaradhya, ., & Thulasi, K. (1998). Multimedia Presentation:An Effective Tool for Publicizing Information Services. Journal of Information and Knowledge, 35(3), 189–196. https://doi.org/10.17821/srels/1998/v35i3/48691
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Articles
License
All the articles published in Journal of Information and Knowledge are held by the Publisher. Sarada Ranganathan Endowment for Library Science (SRELS), as a publisher requires its authors to transfer the copyright prior to publication. This will permit SRELS to reproduce, publish, distribute and archive the article in print and electronic form and also to defend against any improper use of the article.
Received 2014-05-17
Accepted 2014-05-17
Published 1998-01-03
Accepted 2014-05-17
Published 1998-01-03
