Relevance of Marketing for Library and Information Centres

K. Rama Patnaik

doi:10.17821/srels/1996/v33i3/48812

Relevance of Marketing for Library and Information Centres

Authors

K. Rama Patnaik
Department of Library and Information Science, Andhra University, Visakhapatnam 530003

DOI:

https://doi.org/10.17821/srels/1996/v33i3/48812

Keywords:

Marketing Concepts-Libraries, Marketing Strategies, Marketing Techniques, Marketing - Non-Profit Organisation, Marketing Mix, Marketing Segmentation.

Abstract

This paper attemts to articulate the marketing concepts. techniques and strategies relevant for library and information centres. Differentiates the marketing task for profit and non-profit organisations. Identifies the factors and changes influencing the environment of library and information centres. Suggests for harnessing of the strategies and concepts to counter these changes endangering the library and information centres and their role in the society.

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Published

1996-01-03

How to Cite

Rama Patnaik, K. (1996). Relevance of Marketing for Library and Information Centres. Journal of Information and Knowledge, 33(3), 153–159. https://doi.org/10.17821/srels/1996/v33i3/48812

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Issue

Volume 33, Issue 3, September 1996

Section

Articles

License

All the articles published in Journal of Information and Knowledge are held by the Publisher. Sarada Ranganathan Endowment for Library Science (SRELS), as a publisher requires its authors to transfer the copyright prior to publication. This will permit SRELS to reproduce, publish, distribute and archive the article in print and electronic form and also to defend against any improper use of the article.