User-Library Interface: A Key Approach to LIS Marketing

Dinesh K.R. Gupta

doi:10.17821/srels/1996/v33i4/48817

User-Library Interface: A Key Approach to LIS Marketing

Authors

Dinesh K.R. Gupta
Kota Open University, Kota

DOI:

https://doi.org/10.17821/srels/1996/v33i4/48817

Keywords:

Marketing, Relationship in LIS Marketing, User-Library Relationships User Satisfaction, User Service.

Abstract

Ultimate goal of all library and information service activities is to provide access to maximum user satisfaction or delight. The paper describes the importance of relationship between user and L&I centre, which provides L&I managers to understand users in the best way and involves strategies to improve access, quality and offerings and overall, committed to user satisfaction or delight. A model for user-relationship in L&I centres is also outlined.

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Published

1996-01-04

How to Cite

Gupta, D. K. (1996). User-Library Interface: A Key Approach to LIS Marketing. Journal of Information and Knowledge, 33(4), 201–204. https://doi.org/10.17821/srels/1996/v33i4/48817

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Issue

Volume 33, Issue 4, December 1996

Section

Articles

License

All the articles published in Journal of Information and Knowledge are held by the Publisher. Sarada Ranganathan Endowment for Library Science (SRELS), as a publisher requires its authors to transfer the copyright prior to publication. This will permit SRELS to reproduce, publish, distribute and archive the article in print and electronic form and also to defend against any improper use of the article.