New Avenues for Marketing of Library and Information Services and Products: A Study of Management Libraries of NCR

Ramesh C. Gaur

doi:10.17821/srels/2002/v39i3/48898

New Avenues for Marketing of Library and Information Services and Products: A Study of Management Libraries of NCR

Authors

Ramesh C. Gaur
Institute of Management Technology, Hapur Road, Rajnagar, Ghaziabad - 201001(U.P.)

DOI:

https://doi.org/10.17821/srels/2002/v39i3/48898

Keywords:

Marketing-Library and Information Services, Revenue Generation-libraries, Management Libraries, Research and Consultancy Libraries

Abstract

In this paper efforts have been made to find out new ways and means for the marketing of library information services and products through a survey carried out in the 13 management libraries of National Capital Region (NCR) of Delhi. Issues involved in the marketing of library and information services have been discussed. On the basis of the findings of the survey the new ilvenues availab1e in the above field has been presented.

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Published

2002-01-03

How to Cite

Gaur, R. C. (2002). New Avenues for Marketing of Library and Information Services and Products: A Study of Management Libraries of NCR. Journal of Information and Knowledge, 39(3), 283–300. https://doi.org/10.17821/srels/2002/v39i3/48898

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Issue

Volume 39, Issue 3, September 2002

Section

Articles

License

All the articles published in Journal of Information and Knowledge are held by the Publisher. Sarada Ranganathan Endowment for Library Science (SRELS), as a publisher requires its authors to transfer the copyright prior to publication. This will permit SRELS to reproduce, publish, distribute and archive the article in print and electronic form and also to defend against any improper use of the article.