Correlation between Daily Page Views and View Duration: An Exploration of National Library Websites

Authors

  • Sukanya Mandal
     Dr. B. R. Ambedkar Institute of Education, Baruipur - 743610, Kolkata, West Bengal
  • Arijit Das
     Department of Library and Information Science, Jadavpur University, Jadavpur - 700032, Kolkata, West Bengal

DOI:

https://doi.org/10.17821/srels/2018/v55i5/132073

Keywords:

Correlation Coefficient, National Libraries, Page View, Scatter Diagram, Website Analysis, View Duration

Abstract

Generally page view and view duration help to estimate the popularity of a site they are also determining factors for estimating the extent of use of that site. This paper seeks to establish a “correlation” between the two variables, i.e. daily page views per visitor and daily time on site (view duration) of twenty five national library websites around the world to see the degree of association. A scatter diagram indicating the nature of association between these two variables is drawn. The Pearson’s Correlation Coefficient (r) is 0.744, which indicates a strong positive relation between these two variables. The pattern of scatter diagram also represents a positive correlation, which means the association between the variables is direct, indicating thereby that if the value of average page view is high then the value of daily time on site also will be high, and low values are associated with low values.

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Published

2018-10-13

How to Cite

Mandal, S., & Das, A. (2018). Correlation between Daily Page Views and View Duration: An Exploration of National Library Websites. Journal of Information and Knowledge, 55(5), 247–253. https://doi.org/10.17821/srels/2018/v55i5/132073

Issue

Volume 55, Issue 5, October 2018

Section

Articles

License

All the articles published in Journal of Information and Knowledge are held by the Publisher. Sarada Ranganathan Endowment for Library Science (SRELS), as a publisher requires its authors to transfer the copyright prior to publication. This will permit SRELS to reproduce, publish, distribute and archive the article in print and electronic form and also to defend against any improper use of the article.

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Received 2018-09-26
Accepted 2018-10-22
Published 2018-10-13