Social Media Mobilization and Advocacy: A Case Study

Ajayi David Oluwatoyosi

doi:10.17821/srels/2024/v61i2/171307

Authors

Ajayi David Oluwatoyosi
Department of General Studies, School of Business and Management Technology, Federal Polytechnic, Bali, Taraba

DOI:

https://doi.org/10.17821/srels/2024/v61i2/171307

Keywords:

Advocacy, Digital Activism, Ethical Guidelines, Hashtag Activism, Justice, Mohbad, Social Media

Abstract

This case study investigates the role of social media mobilization and advocacy in the quest for justice for Mohbad, an influential Nigerian whose death sparked rumours of foul play involving friends and relatives. Utilizing a mixed-methods research design, data was collected through surveys administered to students of Taraba State University, Jalingo, and content analysis of qualitative data. Findings reveal positive perceptions towards social media mobilization, emphasizing the influence of social media influencers and hashtag activism. Challenges such as misinformation and algorithmic biases were identified, highlighting the need for ethical guidelines and responsible engagement in online advocacy. Recommendations include enhancing digital literacy, fostering collaborative partnerships, promoting responsible hashtag activism, and establishing ethical guidelines for digital advocacy.

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