Marketing of Technical Information Products and Services: Tips and Techniques

Authors

  • A. Kottai
     Informatics (India) Pvt. Ltd., No. 87, II Floor, 11th Cross, Malleswaram, Bangalore 560 003

DOI:

https://doi.org/10.17821/srels/1994/v31i1/48727

Keywords:

Marketing, Information Products, Planning, Promotional Strategies, Advertising.

Abstract

Focuses on promoting technical information products and services. Presents marketing tips and techniques and lists various promotional activities.

Downloads

Download data is not yet available.

Downloads

Published

1994-03-05

How to Cite

Kottai, A. (1994). Marketing of Technical Information Products and Services: Tips and Techniques. Journal of Information and Knowledge, 31(1), 27–30. https://doi.org/10.17821/srels/1994/v31i1/48727

Issue

Volume 31, Issue 1, March 1994

Section

Articles

License

All the articles published in Journal of Information and Knowledge are held by the Publisher. Sarada Ranganathan Endowment for Library Science (SRELS), as a publisher requires its authors to transfer the copyright prior to publication. This will permit SRELS to reproduce, publish, distribute and archive the article in print and electronic form and also to defend against any improper use of the article.

Crossref
Scopus
Google Scholar
Europe PMC
Received 2014-05-17
Accepted 2014-05-17
Published 1994-03-05