Promoting In-House Library Use in Knowledge Era

Authors

  • Khaiser Nikam
     Department of Library and Information Science, University of Mysore, Manasagangothri, Mysore 570006

DOI:

https://doi.org/10.17821/srels/2001/v38i1/48948

Keywords:

Knowledge Era, Library Use Promotion, Marketing Techniques.

Abstract

This paper intends to present the significance of promoting library use in the knowledge era. It states the key concepts of promotion with special reference to market program. Promotion as a marketing tool with various techniques is discussed in detail. It also gives an idea about the problems of promoting library use.

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Published

2001-03-04

How to Cite

Nikam, K. (2001). Promoting In-House Library Use in Knowledge Era. Journal of Information and Knowledge, 38(1), 31–38. https://doi.org/10.17821/srels/2001/v38i1/48948

Issue

Volume 38, Issue 1, March 2001

Section

Articles

License

All the articles published in Journal of Information and Knowledge are held by the Publisher. Sarada Ranganathan Endowment for Library Science (SRELS), as a publisher requires its authors to transfer the copyright prior to publication. This will permit SRELS to reproduce, publish, distribute and archive the article in print and electronic form and also to defend against any improper use of the article.

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Europe PMC
Received 2014-05-19
Accepted 2014-05-19
Published 2001-03-04

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