University Investment in the Library: what is the Return? a Case Study at Guru Nanak Dev University

Authors

  • Department of Library and Information Science, Guru Nanak Dev University, Amritsar

DOI:

https://doi.org/10.17821/srels/2013/v50i2/43772

Keywords:

University library, Return On Investment (ROI), Users’ study

Abstract

The study calculates Return On Investment (ROI) in GNDU Library by linking the library to income generation by all the faculty members using the library. A well structured questionnaire was designed to elicit the opinions of the faculty members. Personal interviews were conducted to fill in the gaps if any. Responses were gathered from 191 faculty members of the university. ROI Model suggested by Roger Strouse for corporate and government libraries and adapted by Judy Luther to the academic library was used for calculating return on investment in GNDU library. ROI was calculated on the basis of responses received from the faculty members. The following three factors served as part of the model. 69.6% of the faculty use references in grant proposals. 94.2% of the faculty obtained citations/references via the campus network or Library gateway. 93.2% of the faculty state that citations/references are important/essential in securing grant awards. The use of these factors in the model produced a return of Rs 1.01 in grant income to the university for every rupee invested in the library during 2009-2010.

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References

White, L.N. (2007) An old tool with potential new uses: Return on investment. The Bottom Line: Managing Library Finances, 20(1): 5-9. Retrieved Dec. 21, 2009 from http://www.emeraldinsight,com.

Nebraska Library Commission. Bringing together people and information: return on investment (ROI) for public libraries. (2008). Retrieved March 15, 2010 from http://www.nlc.state.ne.us

Luther, J. (2009). University investment in the library: What’s the return? A case study at the University of Illinois at Urbana – Champaign. 2008. Retrieved March 12, from http://www.elsevier.com/libraryconnect

Brombley, M. (2002). Return on investment. Retrieved from Quantum Leadership Series.

. Griffiths, J.M. (2004). Return on investment study. Retrieved Feb. 15, 2009 from http://dlis.dos.state.fl.us/bld/roi.

Levin, D and Fleeter. (2006). Value for money: Southwestern Ohio’s return from investment in public libraries. Retrieved March 12, 2009 from http://www.ila.org/advocacy/pdf/Ohio.pdf

Luther, op cit.

Tenopir, C and et al. (2010). University investment in the library, Phase II: An International Study of the Library’s Value to the Grants Process. Retrieved March 18, 2011 from http://www.elsevier.com/libraryconnect.

Strouse, R. (2003). Demonstrating value and return on investment: The ongoing imperative. Information Outlook. Retrieved March 10, 2009 from http://findarticles.com.

Luther, op cit.

How to Cite

Kaur, A. (2013). University Investment in the Library: what is the Return? a Case Study at Guru Nanak Dev University. Journal of Information and Knowledge, 50(2), 137–155. https://doi.org/10.17821/srels/2013/v50i2/43772

Issue

Section

Articles
Received 2013-12-26
Accepted 2013-12-26

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