An Integra Ted Approach to Service Marketing: A Book of Readings on Marketing of Library and Information Services. Edited by Dinesh K. Gupta and Asbok Jambhekar. 2003, Allied Publishers Pvt. Ltd., ISBN: 81-7764-417-3mumbai, Viii+ 328 {paper Back), Rs. 495

Khaiser Nikam

doi:10.17821/srels/2003/v40i4/49079

An Integra Ted Approach to Service Marketing: A Book of Readings on Marketing of Library and Information Services. Edited by Dinesh K. Gupta and Asbok Jambhekar. 2003, Allied Publishers Pvt. Ltd., ISBN: 81-7764-417-3mumbai, Viii+ 328 {paper Back), Rs. 495

Authors

Khaiser Nikam
Department of Studies in Library and Information Science, University of Mysore Manasaganghothri, Mysore-570006

DOI:

https://doi.org/10.17821/srels/2003/v40i4/49079

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How to Cite

Nikam, K. (2014). An Integra Ted Approach to Service Marketing: A Book of Readings on Marketing of Library and Information Services. Edited by Dinesh K. Gupta and Asbok Jambhekar. 2003, Allied Publishers Pvt. Ltd., ISBN: 81-7764-417-3mumbai, Viii+ 328 {paper Back), Rs. 495. Journal of Information and Knowledge, 40(4), 439–440. https://doi.org/10.17821/srels/2003/v40i4/49079

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Issue

Volume 40, Issue 4, December 2003

Section

Book Reviews

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