Curriculum for Marketing Management for Information Professionals

N. K. Gopalakrishanan

doi:10.17821/srels/1990/v27i3/49219

Curriculum for Marketing Management for Information Professionals

Authors

N. K. Gopalakrishanan
Institute of Public Enterprises, Hyderabad

DOI:

https://doi.org/10.17821/srels/1990/v27i3/49219

Abstract

Dissusses value of marketing approaches to information system and services. Identifies the objectives for a Marketing Management Course for Information professionals. Delineates a module of course contents for such a programme. Calls for a short and long term programmes in Marketing Management.

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How to Cite

Gopalakrishanan, N. K. (2014). Curriculum for Marketing Management for Information Professionals. Journal of Information and Knowledge, 27(3), 129–135. https://doi.org/10.17821/srels/1990/v27i3/49219

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Issue

Volume 27, Issue 3, September 1990

Section

Articles

License

All the articles published in Journal of Information and Knowledge are held by the Publisher. Sarada Ranganathan Endowment for Library Science (SRELS), as a publisher requires its authors to transfer the copyright prior to publication. This will permit SRELS to reproduce, publish, distribute and archive the article in print and electronic form and also to defend against any improper use of the article.