Marketing of Library and Information Services
Authors
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Department of Library and Information Science, Gujarat Vidyapith, Ahmedabad
Prayatkar K. Kanadiya
DOI:
https://doi.org/10.17821/srels/2009/v46i4/44390Keywords:
Library and Information Services, Marketing Techniques, User NeedsAbstract
To market is to promote, to sell, to use your product, to convince others. If the library and information centre staff does not consider itself to be in marketing, it will do a disservice to the library and information centre. Marketing is necessary to introduce a new function, a new concept, and new services and product. Marketing should not be considered the job of ‘huckster’, but rather, the vehicle for offering a product that is going to make end user more effective and efficient in the use of computer resources.
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References
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All the articles published in Journal of Information and Knowledge are held by the Publisher. Sarada Ranganathan Endowment for Library Science (SRELS), as a publisher requires its authors to transfer the copyright prior to publication. This will permit SRELS to reproduce, publish, distribute and archive the article in print and electronic form and also to defend against any improper use of the article.
Accepted 2014-01-01
