Marketing Approaches for Library and Information Products and Services
Authors
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Indian Cardamom Research Institute, Spices Board, Myladumpara, Kailasanadu 685 553, Kerala
P. Senthilkumaran -
National Dairy Research Institute, Bangalore, KarnatakaP. Muruganantham
DOI:
https://doi.org/10.17821/srels/2012/v49i4/43900Keywords:
Library Services, Information Services, Marketing, Marketing StrategiesAbstract
This paper deals with the marketing approach of library and information services. Libraries have been considered essential to educational and research endeavors and have relied on instituitional financial support for their continuing operations. The 6Ps of marketing mix is place, product, price, process, promotion and person (Staff) have been discussed. This paper also focused on marketing strategies for special libraries. Practical solutions are provided on how to implement a marketing strategy in library and information centre. Marketing is necessary to introduce a new function, a new concept and new services and products.
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References
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Zachert (M J); Williams (R V). Marketing measures for information services. Special libraries. Vol. 17; 1986; p61-70.
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Accepted 2013-12-27
